Payment gateway integration – Smart move towards online business success

With the whole advantage of digital technology, measuring the success of the online business has become easier. Online shopping is a well-acknowledged activity that is booming currently. It is convenient for buyers who do not have enough time to pay bills for shopping physically. However, the facility of online payment is also vulnerable to the risk of data theft, payment failures, and insecure transactions. Therefore, it is critical to have secured payment gateway integration with a trusted service provider. Having a secure payment service integrated with your website would always make the shopping experience greater for online shoppers.

What a PG can do?

Well, it is an important fact to know that a payment gateway (PG) can act as a crossing point between sellers and buyers. It is a channel where merchants can receive payments from customers in return for goods and services. As a merchant, you can choose a secure payment order from the customer which is connected with 3rd party payment network. Customers can use their credit cards, mobile wallets, and net banking to pay the money securely. The payment gateway makes this process successful by working as backend support. It helps online shopping to become a successful endeavor.

What to check for secured payment gateway integration?

As mentioned earlier the risk factors of payment processing can lead to the failure of your business. Therefore, you need to make sure that you have chosen the best payment service. It would add convenience to the shopping experience of customers by subtracting the risk of payment failures. Moreover, fraud prevention is another aspect to take into account. So, what you need to pay attention to, check below.

Secure servers

A payment gateway that has a secure server is the best to choose for online payment services. It ensures that the personal information of clients such as debit/credit card, address, name, bank account number, and passwords, etc. would be kept confidential. A good payment gateway would have secure socket layer encryption.

Fraud prevention

Successful payment gateway integration would always work to prevent the fraud while online payment processing. A good payment network would never ask customers for information about CVV2 and address verification. These are 2 elements that can be used for fraudulent transactions. But a secured payment service can work to prevent fraud to deliver a safe shopping experience to customers.

Rapid loading

If your website is not properly integrated with a payment gateway then it would take a toll on your online shopping service for customers. Buyers do not prefer to wait longer to see the annoying loading of the payment page. They can switch to another shopping site in case the loading is sluggish. Therefore, the payment gateway must enable users to pay faster with any of the payment methods.

User-friendly interface

Lastly, the payment service on your website must have the user-friendly interface. It must not be confusing and difficult for consumers to pay the money by using the payment service on your website.